Portfolio Marketing Expert (f­­/­­m­­/­­d)

Coordinating go-to-market activities in collaboration with global business units and sales teams, including developing and maintaining marketing and sales collateral Developing value propositions and communication concepts for the successful market positioning of the portfolio Defining and implementing marketing tactics in line with corporate goals, revenue growth and customer retention, as well as creating comprehensive portfolio overviews Creating and implementing annual marketing plans in line with business objectives and managing and controlling the marketing budget Generating and following up on marketing leads along the sales pipeline in Salesforce Representing the portfolio at international events and supporting sales in generating leads Tracking marketing KPIs across all touchpoints, initiating corrective action, and conducting customer journey and persona interviews Ensuring brand and design guidelines are met, as well as operational marketing tasks such as content management, SEO and event organization